Leading the Commitment: Owners Investing in Quality

With US BevX 2017 just around the corner, potentially one of the most important sessions will be, Leading the Commitment: Owners Investing in Quality. This panel assembly involves the actual decision makers; the owners who must lay down hard-earned cash to invest in quality practices, all the way from the vineyard to the tasting room. This session is meant to be a sharing of their practices, what has worked and what bloopers they have made over the years.

The session moderator is well-known wine blogger, Joe Roberts, of 1WineDude.com. Roberts began his blog ten years ago, making him pretty much the wine blogger granddaddy (in blogger years). He has very high hopes for this panel discussion. “The panelists are very […]

The New Press Machine: Bloggers and their Increasing Influence in the Industry

The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known.

“I don’t think this is a regional issue. The role of bloggers has changed a lot during the last few years, so this is a subject wineries all over the country can relate to,” says Tina Caputo, wine and lifestyle writer, with a long history as editor for the top trade publications of the wine industry. She continues, “During the last five years, there has been a blurring of the lines between […]

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