“Quality all comes down to one thing: vineyard practices,” according to Frank Morgan, moderator for the U.S. Wine & Beverage Industry Expo (USBevX) session entitled Pioneering the Commitment to Quality: A Roundtable Discussion with Winemaking Trailblazers. “This is the one factor that the pioneers in the Mid-West and East Coast winemaking industry have as the feature uniting them together. Often overlooked is the growing aspect,” says Morgan. “With regards to The Quality Revolution, the theme of USBevX 2017, there is so much emphasis on wine quality, but not much discussion on what went into that behind the scenes.” Morgan, the associate editor of Virginia Wine Lover magazine, the only print publication dedicated to that state’s wine industry, is a […]
By Dawn Dolan
With the posh, power location of Washington D.C., the US Wine & Beverage Expo (USBevX) starts the conference theme “Quality Revolution” off with an air of authority. Honing the focus this year toward the burgeoning East Coast wine industry, the 2017 Expo should appeal to a broad range of wine & beverage industry principals.
“Our first conference earlier this year was too broad,” acknowledges George Christie President of Wine Industry Network, the producer of the event. “We decided going forward, to do what we do best, and that is to focus on the wine industry, their issues, as well as talk about other beverages and their impact on wine category.
“Additionally, as more wineries look to expand their offerings […]