Winemaking is at once an art, a science, and a business. Every great wine tells a story, which enhances its appreciation; yet, also important is the story of the person drinking it. This is where familiarity with and interest in the customer – their story – becomes integral to a winery’s success.
To this end, seasoned marketing guru Elizabeth ‘E’ Slater will be moderating a panel at USBevX titled, “Quality Experience = Customer for Life”, in which she’ll elicit insights from a bevy of customer-care experts from all areas of the wine industry. Herein, the focus will be Customer Relationship Management (CRM) 2.0: crafting a customer-centered experience.
‘E’ is excited about this panel’s potential to help the Eastern wine industry bring […]