The New Press Machine: Bloggers and their Increasing Influence in the Industry

The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known.

“I don’t think this is a regional issue. The role of bloggers has changed a lot during the last few years, so this is a subject wineries all over the country can relate to,” says Tina Caputo, wine and lifestyle writer, with a long history as editor for the top trade publications of the wine industry. She continues, “During the last five years, there has been a blurring of the lines between […]

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