The New Press Machine: Bloggers and their Increasing Influence in the Industry

The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known.

“I don’t think this is a regional issue. The role of bloggers has changed a lot during the last few years, so this is a subject wineries all over the country can relate to,” says Tina Caputo, wine and lifestyle writer, with a long history as editor for the top trade publications of the wine industry. She continues, “During the last five years, there has been a blurring of the lines between […]

Is Your Brand Newsworthy Enough in the New Normal?

Getting attention from the media has never been easy, but remains an essential component to brand building. The notion that the internet has changed that for the better couldn’t be further from the truth. There are fewer “key media” so competition for their attention is fierce. Bloggers writing about wine or beer, etc. seem plentiful, but who’s reading what they’re writing and will a good review from a blogger move the “sales needle”?  Most producers have limited time and resources for their public relations programs, so how do they choose who and where to focus? In the “New Normal” there are more brands, and as a consequence, more choices, and to make things even harder, more channels to choose […]

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