by Laura Ness
Regardless of the size of a winegrowing region or the number of wineries or vineyards in it, the biggest challenge is continuing to attract visitors in an ever-evolving marketplace. For many of them, add the challenges of a not large enough budget, not enough hours in the day, and not enough hands on deck.
With the inaugural Winery Association Leadership Conference only a few months away, the Wine Industry Advisor asked some wine associations to find out what challenges they are facing and have in common.
For some groups, especially newer ones, like Lamorinda in Contra Costa County, basic survival is the key. Says Susan Captain, board member of the Lamorinda Wine Growers Association, “Finding workers to help manage […]