Quality Experience = Customer for Life

Winemaking is at once an art, a science, and a business. Every great wine tells a story, which enhances its appreciation; yet, also important is the story of the person drinking it. This is where familiarity with and interest in the customer – their story – becomes integral to a winery’s success.

To this end, seasoned marketing guru Elizabeth ‘E’ Slater will be moderating a panel at USBevX titled, “Quality Experience = Customer for Life”, in which she’ll elicit insights from a bevy of customer-care experts from all areas of the wine industry. Herein, the focus will be Customer Relationship Management (CRM) 2.0: crafting a customer-centered experience.

‘E’ is excited about this panel’s potential to help the Eastern wine industry bring […]

Leading the Commitment: Owners Investing in Quality

With US BevX 2017 just around the corner, potentially one of the most important sessions will be, Leading the Commitment: Owners Investing in Quality. This panel assembly involves the actual decision makers; the owners who must lay down hard-earned cash to invest in quality practices, all the way from the vineyard to the tasting room. This session is meant to be a sharing of their practices, what has worked and what bloopers they have made over the years.

The session moderator is well-known wine blogger, Joe Roberts, of 1WineDude.com. Roberts began his blog ten years ago, making him pretty much the wine blogger granddaddy (in blogger years). He has very high hopes for this panel discussion. “The panelists are very […]

New Use for IDY: Increasing Phenolics as a Foliar Spray

What if your wine grapes had the brix levels of ready-to-harvest grapes, but didn’t taste or smell ripe? With warming trends across the globe, this scenario may become increasingly problematic for those in the many areas of the US that have less than idyllic weather patterns.

A new product from Lallemand called LalVigne Foliar Spray, an organic yeast derivative, which is applied at veraison, may be the ticket to increasing phenolic maturity in these more difficult growing areas. In the USBevX 2017 conference session entitled: Vineyard Trials: Lalvigne – Foliar Spray for Increasing Phenolic Maturity in Wine Grapes, panelist and representative for Scott Laboratories, Megan Hereford, hopes to convince wine grape farmers of the spray’s potential worth.

Inactive Dry Yeasts (IDY) […]

Quality Farming in Eastern & Midwestern Winegrape Growing

The pursuit of excellence in winegrowing throughout the Midwest and East Coast begets far greater challenges than for headline viticulture regions, such as the West Coast and Europe; yet recent years have seen the region’s winemakers fielding challenges, such as weather, choice of varietal, and the forging of a bioregional identity, with tenacity and intrepid spirit. The game is on for these pioneers to settle upon the most suitable grapes, transcend daunting climatic changes, and craft a strong identity for the world to behold.

As editor-in-chief of Wine Tourist Magazine and blogger at The Virginia Grape, Brian Yost is no stranger to the peculiarities, challenges, and vicissitudes of winegrowing and winemaking in this region. He will be moderating a panel […]

The New Press Machine: Bloggers and their Increasing Influence in the Industry

The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known.

“I don’t think this is a regional issue. The role of bloggers has changed a lot during the last few years, so this is a subject wineries all over the country can relate to,” says Tina Caputo, wine and lifestyle writer, with a long history as editor for the top trade publications of the wine industry. She continues, “During the last five years, there has been a blurring of the lines between […]

Learning from the Trailblazers

“Quality all comes down to one thing: vineyard practices,” according to Frank Morgan, moderator for the U.S. Wine & Beverage Industry Expo (USBevX) session entitled Pioneering the Commitment to Quality: A Roundtable Discussion with Winemaking Trailblazers. “This is the one factor that the pioneers in the Mid-West and East Coast winemaking industry have as the feature uniting them together. Often overlooked is the growing aspect,” says Morgan. “With regards to The Quality Revolution, the theme of USBevX 2017, there is so much emphasis on wine quality, but not much discussion on what went into that behind the scenes.” Morgan, the associate editor of Virginia Wine Lover magazine, the only print publication dedicated to that state’s wine industry, is a […]

On-Trend Quality Techniques for Winemaking

Bringing winemaking trends directly to the winemakers themselves, Michael Attanasi, Coordinator at the Virginia Winemakers’ Research Exchange, will be presenting a two-part discussion at the wine industry’s newest technical conference and exposition, US Wine & Beverage Expo 2017 (USBevX). Shooting for the highest quality of panel topics, speakers, and vendors that are currently trending for East Coast and Mid-western wineries and winemakers, organizers of the Expo have asked Attanasi to moderate two practical-application sessions: Whole Cluster Inclusion: Exploring Quality Trends in Eastern Winemaking and The Effect of Granular Oak Additions: Exploring Quality Trends in Eastern Winemaking. 

Attanasi is excited about these sessions. “There is a lot of interest in the East Coast wine industry on improving the overall regional […]

Quality-Focused Conference Created for Rising Eastern Wine Industry

By Dawn Dolan

With the posh, power location of Washington D.C., the US Wine & Beverage Expo (USBevX) starts the conference theme “Quality Revolution” off with an air of authority. Honing the focus this year toward the burgeoning East Coast wine industry, the 2017 Expo should appeal to a broad range of wine & beverage industry principals.

“Our first conference earlier this year was too broad,” acknowledges George Christie President of Wine Industry Network, the producer of the event. “We decided going forward, to do what we do best, and that is to focus on the wine industry, their issues, as well as talk about other beverages and their impact on wine category.

“Additionally, as more wineries look to expand their offerings […]

Opportunity Knocks: Challenges for Winery Associations

by Laura Ness

Regardless of the size of a winegrowing region or the number of wineries or vineyards in it, the biggest challenge is continuing to attract visitors in an ever-evolving marketplace. For many of them, add the challenges of a not large enough budget, not enough hours in the day, and not enough hands on deck.

With the inaugural Winery Association Leadership Conference only a few months away, the Wine Industry Advisor asked some wine associations to find out what challenges they are facing and have in common.

For some groups, especially newer ones, like Lamorinda in Contra Costa County, basic survival is the key. Says Susan Captain, board member of the Lamorinda Wine Growers Association, “Finding workers to help manage […]

Powered by themekiller.com